Women & EVs: Closing the Consideration Gap

Electric vehicles (EVs) are the future—but right now, that future is not being embraced equally. Women are half as likely as men to consider and purchase an EV, and this gap has been growing over time. Why? Maybe because the industry (Tesla) has primarily focused on the "cool" tech factor while overlooking the other motivators that matter to women.

EVs are more than just high-tech gadgets. They’re:

🚗 The Cool Thing to Do: Yes, EVs are packed with cool innovations (Ludicrous and WTF modes), but that’s not enough. For many women, adoption isn’t about having the latest tech—it’s about trust, safety, and ease of use.

🌱 The Right Thing to Do: Sustainability matters. Electric vehicles (EVs) are a powerful step toward reducing carbon footprints and protecting the planet for future generations. However, many women need clearer, more accessible information on their real impact.

💰 The Smart Thing to Do: EVs are increasingly cost-effective, with lower fuel and maintenance costs. Yet many women still have concerns about charging infrastructure, range anxiety, and long-term affordability. Education and guidance can help overcome these barriers.

The good news? This gap can be closed. Women make the majority of household purchasing decisions, including vehicle purchases, and their voices are critical to the EV transition. By focusing on education, accessibility, and the practical benefits of EVs, we can drive greater adoption.

It’s time to shift the conversation. Let’s make EVs not just cool, but compelling for everyone.

What do you think? What’s been your biggest question or hesitation about EVs? 🚙⚡